Tag Archives: Place Branding

Office of Tourism – Branding Services RFP Bid Opening

Posted on December 2, 2010 by

Technorati Tags: Branding,Place branding,Destination Branding,Prescott AZ © December 2, 2010 by Jack D. Wilson  Photographs by Jack D. Wilson Left, Courthouse Plaza fountain in the summer; right, same fountain decorated for Christmas on November 30, 2010. Previously in Office of … Continue reading →

Posted in Destination Branding, Office of Tourism, Place Branding | Tagged , , | 6 Comments

A Place Branding Process for Prescott AZ – Part 2 – Brand-building models

Posted on December 1, 2010 by

© 2010 by Jack D. Wilson Technorati Tags: Place branding,Prescott AZ,RFP Illustration courtesy of Cobrasoft. Place Branding is complex enough that I had to divide it into two parts. The first part is at A Place Branding Process for Prescott … Continue reading →

Posted in Destination Branding, Office of Tourism, Place Branding | Tagged , , , | 1 Comment

A Place Branding Process for Prescott Arizona – Part 1

Posted on November 23, 2010 by

© 2010 by Jack D. Wilson Illustration from abouTourism blog Destination Branding Workshop (PART TWO): Creating a Place Brand The above diagram of The Destination Branding Process is from the handbook, ETC/UNWTO Handbook on Tourism Destination Branding, which was prepared … Continue reading →

Posted in Fort Whipple Museum, Lakes, Mountain biking, Mountain biking, Outdoor adventure travel, Phippen Museum of Western Art, Prescott Frontiers Days Worlds Oldest Rodeo, Rock climbing, Sharlot Hall, Smoki Museum, The Spot - a Child's Museum | Tagged , , | 2 Comments

Place Branding for Prescott

Posted on November 10, 2010 by

© 2010 by Jack D. Wilson Picture by Jack D. Wilson Branding RFP Released The Request for Proposal (RFP) for Tourism Branding Services has been posted on the City of Prescott web site. It is posted as a PDF file … Continue reading →

Posted in Destination Branding, Office of Tourism, Place Branding, Prescott Arizona | Tagged , | 2 Comments

Destination Branding – standing out from the crowd

Posted on October 25, 2010 by

© 2010 by Jack D. Wilson One of the issues that Prescott as a tourist destination needs to address is its identity. Our problem lies in the multiple identities we have which defuses the power of our “destination brand” (more … Continue reading →

Posted in Destination Branding, Office of Tourism, Place Branding | Tagged , , , , , , | 11 Comments