Tag Archives: Branding

A Place Branding Process for Prescott Arizona – Part 1

Posted on November 23, 2010 by

© 2010 by Jack D. Wilson Illustration from abouTourism blog Destination Branding Workshop (PART TWO): Creating a Place Brand The above diagram of The Destination Branding Process is from the handbook, ETC/UNWTO Handbook on Tourism Destination Branding, which was prepared … Continue reading →

Posted in Fort Whipple Museum, Lakes, Mountain biking, Mountain biking, Outdoor adventure travel, Phippen Museum of Western Art, Prescott Frontiers Days Worlds Oldest Rodeo, Rock climbing, Sharlot Hall, Smoki Museum, The Spot - a Child's Museum | Tagged , , | 2 Comments

Place Branding for Prescott

Posted on November 10, 2010 by

© 2010 by Jack D. Wilson Picture by Jack D. Wilson Branding RFP Released The Request for Proposal (RFP) for Tourism Branding Services has been posted on the City of Prescott web site. It is posted as a PDF file … Continue reading →

Posted in Destination Branding, Office of Tourism, Place Branding, Prescott Arizona | Tagged , | 2 Comments

Prescott Place Branding

Posted on November 3, 2010 by

© 2010 by Jack D. Wilson Photograph by Jack D. Wilson In my first blog post on this topic Destination Branding – standing out from the crowd, I tried to define the problem we currently have in Prescott, many, many … Continue reading →

Posted in Destination Branding, Office of Tourism, Place Branding, Prescott Arizona | Tagged , , , , , | 10 Comments

Destination Branding – standing out from the crowd

Posted on October 25, 2010 by

© 2010 by Jack D. Wilson One of the issues that Prescott as a tourist destination needs to address is its identity. Our problem lies in the multiple identities we have which defuses the power of our “destination brand” (more … Continue reading →

Posted in Destination Branding, Office of Tourism, Place Branding | Tagged , , , , , , | 11 Comments