Welcome to Prescott AZ Insights!
As the former Mayor of Prescott I blog on issues I feel are worthy of public exposure and discussion. Please enjoy the posts and your feedback will help me improve this blog!
Tag Archives: Branding
© 2010 by Jack D. Wilson Illustration from abouTourism blog Destination Branding Workshop (PART TWO): Creating a Place Brand The above diagram of The Destination Branding Process is from the handbook, ETC/UNWTO Handbook on Tourism Destination Branding, which was prepared … Continue reading
© 2010 by Jack D. Wilson Picture by Jack D. Wilson Branding RFP Released The Request for Proposal (RFP) for Tourism Branding Services has been posted on the City of Prescott web site. It is posted as a PDF file … Continue reading
© 2010 by Jack D. Wilson Photograph by Jack D. Wilson In my first blog post on this topic Destination Branding – standing out from the crowd, I tried to define the problem we currently have in Prescott, many, many … Continue reading
© 2010 by Jack D. Wilson One of the issues that Prescott as a tourist destination needs to address is its identity. Our problem lies in the multiple identities we have which defuses the power of our “destination brand” (more … Continue reading