Category Archives: Place Branding

Office of Tourism – Branding Services RFP Bid Opening

Posted on December 2, 2010 by

Technorati Tags: Branding,Place branding,Destination Branding,Prescott AZ © December 2, 2010 by Jack D. Wilson  Photographs by Jack D. Wilson Left, Courthouse Plaza fountain in the summer; right, same fountain decorated for Christmas on November 30, 2010. Previously in Office of … Continue reading →

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A Place Branding Process for Prescott AZ – Part 2 – Brand-building models

Posted on December 1, 2010 by

© 2010 by Jack D. Wilson Technorati Tags: Place branding,Prescott AZ,RFP Illustration courtesy of Cobrasoft. Place Branding is complex enough that I had to divide it into two parts. The first part is at A Place Branding Process for Prescott … Continue reading →

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Place Branding for Prescott

Posted on November 10, 2010 by

© 2010 by Jack D. Wilson Picture by Jack D. Wilson Branding RFP Released The Request for Proposal (RFP) for Tourism Branding Services has been posted on the City of Prescott web site. It is posted as a PDF file … Continue reading →

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Prescott Place Branding

Posted on November 3, 2010 by

© 2010 by Jack D. Wilson Photograph by Jack D. Wilson In my first blog post on this topic Destination Branding – standing out from the crowd, I tried to define the problem we currently have in Prescott, many, many … Continue reading →

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Destination Branding – standing out from the crowd

Posted on October 25, 2010 by

© 2010 by Jack D. Wilson One of the issues that Prescott as a tourist destination needs to address is its identity. Our problem lies in the multiple identities we have which defuses the power of our “destination brand” (more … Continue reading →

Posted in Destination Branding, Office of Tourism, Place Branding | Tagged , , , , , , | 11 Comments